|
| |
| TWELVE |
| |
 |
TWELVE
was established in August 2005 with the objective of publishing
no more than one book per month. We strive to publish the
singular book, by authors who have a unique perspective and
compelling authority. Works that explain our culture; that
illuminate, inspire, provoke, and entertain. We seek to
establish communities of conversation surrounding our books.
Talented authors deserve attention not only from publishers, but
from readers as well. To sell the book is only the beginning of
our mission. To build avid audiences of readers who are
enriched by these works – that is our ultimate purpose.
12 Things To Remember
about TWELVE
- Each book will enliven the
national conversation.
- Each book will be singular in
voice, authority, or subject matter.
- Each book will be carefully
edited, designed, and produced.
- Each book will have a
month-long launch in which it is the imprint’s sole focus.
- Each book will be nationally
advertised.
- Each book will have a national
publicity campaign.
- Each book will be published by
Jonathan Karp, the editor who discovered Book Sense Book of
the Year winners Seabiscuit and Shadow Divers,
plus such bestsellers as The Orchid Thief, Franklin
and Winston, Thank You For Smoking, What
Should I Do With My Life?, The Dante Club, The
Last Don, The Godfather Returns, and A
Conspiracy of Paper.
- Each book will be publicized
by Director of Publicity Cary Goldstein, who for seven years
was the architect of FSG's publicity campaigns for such
acclaimed books as The Assassin's Gate, Sweet and
Low, Natasha, and Trance, nominee for the
National Book Award.
- Each book will have the
potential to sell at least 50,000 copies in its lifetime.
- Each book will be marketed and
distributed by the Hachette Book Group, the company with the
best hit ratio in the American publishing business.
- Each book will be promoted
well into its paperback life.
- Each book will matter.
|
| |
|
|
|
